Glossary
Creative localisation
Creative localisation adapts designed marketing assets for new markets: ads, product pages, presentations, comics, and in-game text. The goal is campaign-ready files with correct language, cultural fit, and intact layout, not a spreadsheet of strings designers must rebuild.
Why it matters
Design teams lose weeks when localisation breaks layers, fonts, or bubbles. Creative localisation returns editable outputs (for example PSDs) so launches stay on schedule. Nativ focuses on this workflow for beauty, publishing, gaming, and performance marketing teams.
Creative localisation platform
A creative localisation platform treats the designed file as the unit of work. It supports in-context review, returns editable outputs, and connects to Figma, Canva, Slack, and APIs so content ops is not a side channel.
This is the gap between linguistic completeness and launch readiness. Strings can be “done” while design is still blocked.
Related buying language
Buyers also search multilingual creative automation and ad localisation at scale. Those intents map here when the constraint is campaign creatives, not product UI strings.
Related terms
Localise with brand voice intact
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