About Sacheu
Sacheu Beauty is a fast-growing US-based cosmetics brand known for bold, playful product names and viral campaigns on TikTok Shop and Amazon. As the brand expanded into France, Germany, Italy, and Spain, its team needed to localize more than 500 high-impact creative assets, including product detail pages (PDPs), A+ content, and storefront imagery, without compromising tone, style, or speed.
Challenges before using Nativ
Volume & Complexity
Hundreds of Photoshop assets across multiple SKUs and shade variations needed to be localized simultaneously.
Brand Integrity Risks
Proprietary terms like "STAY-N®" and playful shade names had to stay in English while the rest of the copy changed.
Launch Delays
TikTok Shop and Amazon go-lives were blocked by the localization backlog. Manual copy-paste was slow and error-prone.
"We were behind on launch deadlines. Our designers were spending hours opening files and tweaking translations manually, even after trying ChatGPT."
Why Sacheu chose Nativ
- ✓ Automated PSD Localization: Bulk upload PSD/PSB files and receive localized files in French, German, Spanish, and Italian within 48-72 hours.
- ✓ Brand Voice Model: Custom-trained on Sacheu's guidelines, competitor references, and tone preferences.
- ✓ Proprietary Term Handling: Automated skipping of brand names, shade names, and trademarked terms.
- ✓ Human-in-the-Loop Option: Extra layer of visual QA for fonts, line breaks, and boxes.
- ✓ 24-Hour Slack Support: Direct channel with Nativ's founders for instant answers.
"Nativ was the only partner that could translate and return fully-editable PSDs in hours, not weeks, while respecting our quirky product names and fonts."
Scope at a Glance
New markets launched simultaneously
Creative assets localized
SLA for PSD localization (often faster)
Languages: French, German, Spanish, Italian
"Everything looks great. We're very impressed with the translation and edits - they look fantastic. We're excited about our partnership."
Key Takeaways
Speed & Scale
AI + human-in-the-loop let Sacheu scale from test artboards to hundreds of assets across four languages within weeks.
Quality Without Compromise
Even nuanced brand elements like wordplay ("Stay-N") were handled automatically.
Frictionless Collaboration
Direct Slack support and a simple dashboard minimized overhead for a busy creative team.
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